When a new marketing technique is discovered - whether it’s a traffic source, a monetization technique, a new communication medium - a countdown begins.
At first the new strategy is wildly effective. For the handful of savvy marketers who get in first, it can literally make their business - going from zero to millions of customers.
But - with each day that passes - new marketers start piling in. The traffic source dries up. The conversion tactic gets stale. The new communication channel is flooded.
Soon you’re seeing a huge dip in performance.
Once the masses have adopted the innovation… it stops working altogether.
AND when do you hear about this “genius” marketing breakthrough? Only after the insiders have milked it for every drop of value - when it no longer works at all.
There’s only one exception to the rule - and it’s thanks to this guy…